Working with
SmartComs
At SmartCommunications (SMARTCOMS), we deliver our solutions with the mindset that we are an in-house team rather than an external service provider. We are truly committed and dedicated as we firmly believe that long-term mutually beneficial relationships with our clients is the key to success.
We specialise in crafting consolidated growth strategies for businesses of all sizes, whether they are in the B2B or B2C sectors. The four main elements that we take into consideration when we formulate our proposal for your business are:
Defined Strategy
We employ our Magic Factory method to develop unique growth strategies for your business. Our unique solutions are most certainly not one-size-fits-all.
We realise how tough it is to set aside a marketing budget right now. It is with this in mind that we have carefully developed our exclusive value proposition and value-based pricing structure. Our philosophy – If you grow, We grow… So, why not provide flexible and affordable services?
Digital Integration – A Must
In our current post-Covid19 environment, digital integration is a MUST. This is why, in addition to the social and digital solutions we propose to our clients who are determined to grow despite many challenges, we also recommend process re-engineering solutions.
Unfortunately, simply having an online presence is not enough. You must adapt your operations to the new way you do business and, most crucially, map your customers’ digital journey with you.
To establish a positive brand reputation, it is preferable to focus on a few channels and offer high quality contents on a regular basis, rather than being present on all channels but hardly active.
A strong website, a couple of carefully selected social media channels, and some public relations in targeted publications are excellent starting points to create awareness and build your company’s credibility.
We often notice that information is not cascaded down to the entire team owing to time constraints.
Throughout the deployment of our solutions, we allocate time to engage and share relevant information with your employees with the aim to generate a feeling of commitment. Committed employees take ownership of their work and are ambassadors for their company, both inside and outside of office doors.
CXM
Customer Experience Management is creating a unique experience every time your customers interact with your company, whether online or in person, in order to make them feel valued and special.
Communications
A structured Integrated Marketing Communications Strategy (MKIS) ensures that the messages you want to deliver to your internal and external stakeholders are more impactful.
Analytics
Data driven marketing allows you to refine strategies and tactics to maximise on RoI. Set the key metrics, analyse the data, compare results and share them with your team for better performance.
Customer Experience Management (CXM)
Bridging the gap between what you perceive to be a fantastic customer experience and what your customers consider to be a great experience is not an easy feat.
To build the ultimate immersive environment, we use an approach that anticipates the defined customers’ desires and adopts their attitudes.
CXM Process
Our approach includes Brand Management, formulating the right content for your internal and external customers, and delivering a customer experience that is second to none whether you are at the pre-sales, sales, or post-sales stages.
Our aim is to acquire, engage and retain your customers which will in fact cost you 5 times lesser than to generate new leads.
Although 80% of businesses state that they offer a “great customer experience”, this contrasts with the 8% of customers expressing satisfaction with their experience. – James Allen, Author
Communications
SMARTCOMS’ marketing communications solutions are divided into three categories: social, digital, and traditional.
Under each component, you have a number of online and offline channels to communicate with your target audience including advertising options for periodical boost in sales during off-peak periods.
Expanding your Reach
Call-To-Action (CTA) and Conversion Rate Optimisation (CRO) drives the integrated strategy we propose to our clients.
For businesses who already have a well established online presence, Community Management is an ideal solution to network, share and grow.
Loyal customers make up 70% of total sales – Centre for Retail Management, Northwestern University
Analytics
Throughout our journey with you, we set aside time to track the performance of your business.
This entails analysing available data to produce key insights. This practice allows us to further optimise our clients’ business processes in order to increase their market share, attract loyal consumers, and drive revenue.
Data Driven Business Decisions
First of all, knowing your customer is a good and cost-effective way to generate sales and devise targeted marketing campaigns.
Comparing marketing campaign results will allow you to generate quality leads in the future.
Finally, monitoring the performance of your sales force enables the increase in conversion rate.
We also offer solutions such as Call Quality Observation and Mystery Shopping to up the quality of service delivery by your front liners.
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Communications
- Social : Social Media Strategy, Social Media Marketing, Social Media Advertising, Social Media Management & Community Management
- Digital : Web & Mobile Development, Landing Page CTA & CRO, Email Marketing, SEO-SEA-SEM & MarTech
- Traditional : Direct Marketing, Sales Promotion, Public Relations, Advertising & Visual Merchandising
E: growth@smartcoms.mu
T: +230 5 252 0815